Every year, branding analysis firm Interbrand compiles its Best Global Brands List in order to show how global companies are performing. The list is designed to show trends, like which companies are growing, which ones aren’t. Included in the criteria they use are brand recognition, surveys about the brand, and many others.
This year’s list reveals that Nissan is undeniably maturing. The automaker leapt nine places, from 65th to 56th. “Placement,” as Torque News explains, “is not as important as brand growth overall.” In other words, since the list includes very different companies, in very different sectors, placement is not all that important.
But as far as overall growth, Nissan grew an impressive 23 percent. This puts it in a class with extremely reputable global brands like Amazon and Apple. When you consider that this list is “one of the most watched lists of corporate value,” according to Torque News, you shouldn’t see the end of Nissan’s growth for many, many years.
Discover more reasons why Nissan made this year’s Best Global Brands List by visiting Jim Harte Nissan today and checking out our remarkable lineup!