Best Global Brands List Demonstrates Nissan Brand’s Remarkable Growth

Nissan BrandEvery year, branding analysis firm Interbrand compiles its Best Global Brands List in order to show how global companies are performing. The list is designed to show trends, like which companies are growing, which ones aren’t. Included in the criteria they use are brand recognition, surveys about the brand, and many others.

 This year’s list reveals that Nissan is undeniably maturing. The automaker leapt nine places, from 65th to 56th. “Placement,” as Torque News explains, “is not as important as brand growth overall.” In other words, since the list includes very different companies, in very different sectors, placement is not all that important.

 But as far as overall growth, Nissan grew an impressive 23 percent. This puts it in a class with extremely reputable global brands like Amazon and Apple. When you consider that this list is “one of the most watched lists of corporate value,” according to Torque News, you shouldn’t see the end of Nissan’s growth for many, many years.

 Discover more reasons why Nissan made this year’s Best Global Brands List by visiting Jim Harte Nissan today and checking out our remarkable lineup!

Nissan’s Top amid Full-Line Automakers in EPA Fuel Economy Trends Report

Every year, the Environmental Protection Agency releases its fuel economy Trends Report, which details the average efficiency of automakers’ full model lineups. For the 2014 Report, Nissan scored an impressive 26.2 combined mpg average. It was so impressive, actually, that no other full-line automaker in the United States scored higher.

“Reaching this point is a direct result of a dedicated company-wide effort to scrutinize every aspect of each new model to extract the most fuel efficiency possible,” said Pierre Loing, Nissan North America vice president of Product Planning.

“Our engineers and designers have worked hard to get us here, and we look to continuously improve fuel efficiency of our models to face the challenges of future regulations while surpassing customer expectations.”

The report includes EPA mileage estimates for model year 2013 vehicles. If 26.2 mpg is the average for 2013, we at Jim Harte Nissan can’t wait to see what the average efficiency is for 2014 models.

In the meantime, let us know if you have questions about the fuel economy of a particular vehicle in Nissan’s current lineup. Happy cruising!

24 Hours of Le Mans: Nissan Nismo will be Returning to its Roots

Nismo is going to take on the 24 Hours of Le Mans again!

Nismo is going to take on the 24 Hours of Le Mans again!

Nissan’s Nismo motorsports/high-performance division always seems like it’s just getting started, as though it were always fresh, new, and full of creative ideas. Staying fresh and relevant is an impressive feat when you’ve already got 30 years of experience and successes under your belt.

Nismo was founded in 1984 with an exclusive focus on motorsports. The initial goal was an overall victory in 24 Hours of Le Mans, but it expanded over the years. Its cars or engines have participated in JSPC, Formula Nippon, JTCC, 24 Hours of Daytona, and currently participate in Super GT, V8 Supercars, GT3 European Championship, and World Endurance Championship, with numerous successes having come along the way.

In later years, the motorsport’s arm also turned to offering performance packages to Nissan road cars, and recently started making appearance on the badge as well—the Nismo 370z and upcoming GT-R Nismo come to mind.

Today, Nismo wants to go back to where it all started: 24 Hours of Le Mans. Though it has had quite a lot of success in the LM P2 class, it never got that elusive LM P1 win back in the 80s. Next year, it’ll be back with a new car and new drivers to take the fight to Audi, Porsche, and Toyota. We look forward to it at Jim Harte Nissan!

3 Best Road Trips for Fall Colors

Best Road Trips for fall colorsWho doesn’t love fall? All things pumpkin, cozy evenings, the crunch of leaves beneath your feet, and, of course, scenic drives to enjoy the yellows, oranges, and reds of turning leafs. The right drive can lead you into a wonderland of fresh air, blue skies, and awe-inspiring views. We have great fall colors here in New England, but here are some great road trips for enjoying the turn of the season away from home.

Independence Pass, Aspen, CO

The Rocky Mountains are home to some of the most scenic drives year-round, but fall is especially beautiful.  Begin your journey about ten miles outside of Aspen, and head toward Maroon Bells (two of the most majestic mountains in the country). If you’re up for an adventure, park your car and take on one of the many hiking trails, which vary from beginner to advanced. If time allows, head north for 40 miles on Route 82 to Glenwood Springs. The view is certainly worth the drive, and you can finish your adventure with a soak in the town’s famous hot springs.

Tahquamenon Falls, Michigan

Begin on I-75 at Ford’s headquarters in Dearborn, and head for Michigan’s Upper Peninsula. The 369-mile stretch allows you to drive for a few hours, or make it a weekend trip. The wild areas of the Upper Peninsula offer unbelievable views of the wild, unpopulated North. Don’t forget to visit Tahquamenon Falls State Park, which is home to the third-biggest waterfall east of the Mississippi River and offers just about any outdoor activity you can imagine. If you’re really brave, head back in a few months for winter camping!

Blue Ridge Parkway, North Carolina

“America’s favorite drive” begins in Asheville, North Carolina, and heads toward the Great Smoky Mountains National Park. Just north of Cherokee, NC, you’ll find the Blue Ridge Parkway, which is one of the most scenic areas on the Appalachian Trail, offering fascinating views and a variety shops, restaurants, and outdoor activities.

Ready to hit the road, but don’t have a reliable car to get you there? Stop by Jim Harte Nissan today!

Nissan Promotes National Drive Electric Week with its Popular Nissan LEAF

LEAF Sales National Drive Electric WeekIn honor of National Drive Electric Week, Nissan and the Nissan LEAF will be sponsoring more than 130 grassroots event around the world. What is this week all about, you ask? Business Wire explains, “National Drive Electric Week, formerly National Plug In Day, started in 2011 as a series of local events aimed at spreading the word about plug-in vehicles.”

Just in time for the festivities to begin, Nissan has reached over 60,000 sales of the entirely-electric Nissan LEAF in the US alone. It is the perfect vehicle to promote all electric driving, especially with the vehicle’s recent success. Nissan’s EV Marketing director, Toby Perry, says through “events across the country, drivers of Nissan LEAF and other electric cars will get together to spread the word about the benefits of driving electric – lower operating costs, zero tailpipe emissions and they are just fun to drive.”

Get on board the green movement and switch to the world’s best-selling electric car today at Jim Harte Nissan!

LEAF Sales Increase, Set Best-Ever Record in August

LEAF SalesWhether it’s the hot weather or the likelihood of a road trip, there’s something about summer that makes people want to buy a plug-in vehicle. While it might seem odd to you, for Nissan this means record-setting sales of its electric vehicle, the Nissan LEAF.

In the month of August, LEAF sales of 3,186 units allowed the electric vehicle (EV) to take the lead in its segment, while also breaking its previous record of 3,117 units sold, which was set in May 2014. With this 69-vehicle increase, not to mention a 31.7% increase from August 2013, the popular EV’s sales streak is now officially 18-months long.

“It’s what we call the ‘cul-de-sac phenomenon,’” said Brendan Jones, director of Nissan’s LEAF sales and infrastructure. “Once someone in a community buys a LEAF, then friends, family, co-workers, and neighbors see the benefits of this fun-to-drive electric vehicle firsthand and are sold on the idea of going electric.”

It’s easy to see why the LEAF is so popular among cities on either coast of the US. Not only does it help reduce carbon footprints with its superior electric range, but the LEAF also gives consumers the technology and features they look for in an everyday car.

To see the benefits of owning a LEAF for yourself, stop in to Jim Harte Nissan today and give this electric car a test drive!

New Nissan Rogue to debut at Unchanged Price

2014 Nissan Rogue

2014 Nissan Rogue

Despite a few enhancements, Nissan thinks it will make the already popular Rogue crossover SUV and even bigger hit. Prices continue to range from $23,650 for the base S with front-wheel drive, to $30,490 for the high-end SL with all-wheel drive.

“With all listed factory options, the SL AWD hits $33,190. Nissan’s list of dealer-installed options, such as mud flaps and lighted door sills, can add another $1.410” reports USA Today.

Eco mode has been added to the 2015 Rogue along with the enhanced Xtronic automatic transmission. The interior will include heated cloth seats as part of the SV Premium Package. Consumers will also notice a new color choice: Arctic Blue Metallic.

Production of the previous version has continued in Japan for the U.S. and is sold here in the states as Rogue Select, which is the bargain-brand model for price conscious shoppers. The Select only comes as a base model with a four-cylinder that is priced at $2,000 less than the new 2015 redesigned Rogue. Plan to test drive your own 2015 Nissan Rouge here at Jim Harte Nissan!

2014 Nissan Altima Among KBB.com’s Most Comfortable Cars

2014 Nissan AltimaThe 2014 Nissan Altima has been named one of KBB.com’s top “10 Most Comfortable Cars Under $30,000” thanks to its premium design and functionality as well as its unique NASA-inspired “Zero Gravity” front seats.

All cars featured on KBB.com’s list must start below $30,000 according to Kelley Blue Book’s Fair Purchase Price, which shows shoppers what others are paying for a specific new car. At only $21,223, the 2014 Altima is one of the most affordable on the list.

Every car must also offer comfort-oriented features that have only been around for a few years in “upmarket” vehicles.

“In addition to its advanced ‘Zero Gravity’ front seats, the 2014 Altima features soft-touch armrests as well as noise absorption materials to help reduce cabin noise and improve the overall experience inside the vehicle,“ said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations.

The editors are KBB.com seemed to agree, particularly about the front seats, which they described as notably comfortable. Try them out for yourself at Jim Harte Nissan!

#23 Nissan GT-R Takes 2nd Place at Fuji

Nissan GT-RRound 5 of the Super GT championship at Fuji was one of the most unpredictable races in recent GT history. Despite severe conditions that brought out several safety cars and even caused a temporary suspension of the race, the #23 Motul Autech Nissan GT-R managed to hold on to its 2nd place qualification and get even closer to the top of the driver’s rankings.

Behind the wheel of the GT-R, driver Quintarelli initially got himself into first place, but lost the position right before a heavy downpour. A safety car came out for 7 laps, after which the race was temporarily suspended. A few laps after the restart, Matsuda took the wheel on a drying track and set the fastest time on lap 46. Unfortunately, a final late squall forced the safety car back onto the track until the end of the race. The #23 GT-R finished 2nd, grabbing 15 championship points and climbing up to 3rd in the championship.

Stay tuned to George Harte Nissan for all your latest Nissan racing news!

Nissan Announces 2015 370Z Pricing

2015 370Z Pricing

2014 Nissan 370Z

Many sports car enthusiasts have a particular style of sports car that they enjoy. If you happen to be the type of enthusiast who prefers sex appeal on wheels opposed to the muscular styling of the more American performance cars—cough Mustang cough—then the 2015 Nissan 370Z is for you. Luckily, Nissan just announced the 2015 370Z pricing. With a price tag starting at $29,990, the 370Z makes it affordable to have the sports car you love.

The 370Z comes with a variety of body styles, including the coupe, NISMO, and Roadster. This lineup is a decision-maker’s dream with a number of available options and features. For the base model, which starts at the aforementioned $29,990, a 3.7-liter V6 engine is standard, churning out 332 horsepower. The driver can then choose between a 6-speed manual and 7-speed automatic, along with a number of trim level options.

For those looking for a bit more performance from their sports car, the NISMO model is the right pick for you. A striking new exterior highlights this model’s GT-R roots with integrated aerodynamic body pieces that make it easy to eat up pavement wherever you go. Solid Red, Magnetic Black, Brilliant Silver, and Pearl White exterior color options provide consumers with the opportunity to make the NISMO car all their own, all for a base price of $41,990.

Nissan lets the 370Z’s hair down with the Roadster body style, combining great performance and value with a fully automatic convertible top. With a similar engine, transmission options, and other major components as the Coupe, the Roadster offers one thing that the Coupe doesn’t have—major fun, all for the price of $41,820.

For more information on the 2015 370Z, contact Jim Harte Nissan.